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November 27, 2013
By: DAVID SAVASTANO
Editor, Ink World Magazine
On a side booth dedicated to retail, visitors experienced Gemalto’s comprehensive offering that supports the various stakeholders in the payment market in developing a closer relationship with smart shoppers, bringing them security and convenience throughout the entire purchasing journey. With Gemalto’s Personal Smart Shopper solution based on NFC technology, frustrating searches of supermarket shelves and long queues to pay are replaced by personalized shopping guides, customized offers, and...
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